UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 6
June-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2106086


Registration ID:
310228

Page Number

a642-a648

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Title

POLICY HOLDERS BUYING BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN RURAL MARKET 'A CASE STUDY OF SANKARI TALUK

Abstract

ABSTRACT India is a country where the buying of Life protection items is still not exactly industrialized nations. This has prompted a huge new forthcoming of life coverage in India. Number public and private suppliers offering life coverage items, one keeps on astonishing why most of Indians doesn't have any disaster protection strategy. This came about into find what variables assume vital part in acquisition of life coverage strategies. The targets of the investigation were to assess the components impacting shopper perception, disposition towards extra security and to assess levels of mindfulness among various segment factors gatherings of clients. Complete 500 example respondents utilized for this investigation; thing to add up to connection was applied to check the consistency of the survey. The discoveries of this investigation give significant bits of knowledge to the insurance agencies in planning their item blend. Along these lines, purchasers who expect to purchase the protection items will have a rundown of elements and accordingly can take an educated choice in choosing a protection item. The investigation will likewise help with improving the market share of organizations and further assistance in the improvement of the protection area. The suggestions are that the insurance agencies should focus on customers' security highlights, data, advertising exercises and interaction.

Key Words

Customer Preferences, Consumer behavior, Life insurance, Purchase decision

Cite This Article

"POLICY HOLDERS BUYING BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN RURAL MARKET 'A CASE STUDY OF SANKARI TALUK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.a642-a648, June-2021, Available :http://www.jetir.org/papers/JETIR2106086.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"POLICY HOLDERS BUYING BEHAVIOUR TOWARDS LIFE INSURANCE PRODUCTS IN RURAL MARKET 'A CASE STUDY OF SANKARI TALUK", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppa642-a648, June-2021, Available at : http://www.jetir.org/papers/JETIR2106086.pdf

Publication Details

Published Paper ID: JETIR2106086
Registration ID: 310228
Published In: Volume 8 | Issue 6 | Year June-2021
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.27178
Page No: a642-a648
Country: 637301, Tamil Nadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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