• Shriya Shenoy

The Coronavirus continues to be a threat to the health of all the people and social distancing seems to be the key to further reduce the spread and keep ourselves safe. For a major part of 2020, the entire world has been locked inside their homes. During such uncertain times, people relied on various psychosocial factors to maintain their mental health and well-being; Social cure being one of them. Social cure is a term that represents the health benefits that one derives out of social connections. Humans are social animals and feel the need to maintain social connections and to be a part of a larger social group. With the pandemic, eliminating the possibility of physically meeting one another and bonding, social media presented itself as a saving grace. The use of social media significantly increased during the pandemic and the lockdown. Social media not only helped people connect with family and friends but also find a common ground to connect and socialize with people outside their circle. In order to continue the process of socializing, people came up with various activities that all could participate in and feel like a part of the bigger social circle. This gave rise to numerous social media trends across the world. This paper aims to study how people used social media to overcome the isolation and lack of social connect during the pandemic. It also aims to study the social media trends during the pandemic and what prompted people to indulge in them.

Social Media, Trends, Social Cure, Covid-19, Pandemic

"Use of Social Media as Social Cure in times of Covid -19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.b289-b295, June-2021, Available :http://www.jetir.org/papers/JETIR2106176.pdf

"Use of Social Media as Social Cure in times of Covid -19", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppb289-b295, June-2021, Available at : http://www.jetir.org/papers/JETIR2106176.pdf