• Roopa J
• DR.H .H.Ramesha

With the competition being intense in apparel sector to drive sales and profits retailers need to be competitive in attracting and retaining customers. Retail store attributes got an important role to in enhancing customer satisfaction, a store layout is one important variable that when effectively implemented aids to store performance. This study aims to know the importance and role store layout has got to play in apparel retail store format. This paper studies different of types of layout that have been used in a retail store format. This paper stress on the benefits of having well planned layout and its possible effects on consumer behaviour. The way store layout adds to the comfort of the shoppers is being analyzed. It highlights the key role of store layout and its benefits in increasing store sales. A study on store layout being one of important store attribute helps in knowing customers evaluation of apparel retailer’s image.

Store layout, Apparel, Store performance, Retailer.

"AN INVESTIGATION INTO DIFFERENT STORE LAYOUTS ADOPTED IN APPAREL RETAIL STORES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.c350-c353, June-2021, Available :http://www.jetir.org/papers/JETIR2106321.pdf

"AN INVESTIGATION INTO DIFFERENT STORE LAYOUTS ADOPTED IN APPAREL RETAIL STORES.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppc350-c353, June-2021, Available at : http://www.jetir.org/papers/JETIR2106321.pdf