• Rahul Ramesh Yadav
• Lavina Jadhav

The web is ideal for direct marketing. It’s so simple to use email, social media posts and to bring traffic to your owned website. However, it's critical to understand where the website's traffic is coming from. Your business can be enhanced by just on the off chance that you can measure it. With marketing attribution, it's not difficult to track the online campaigns. Many of us don't have much knowledge about how to do it. This is the place where UTM parameters become possibly the most important factor. UTM parameters can be incredibly advantageous for tracking the success of your campaigns. Basically all advanced analytical tool support utilizing UTM parameters. If you aren't utilising your analytics, you aren't getting the most out of them. Find out more about them and their capacities in this guide.

UTM Parameters, utm_source , utm_medium , utm_campaign , utm_content , utm_term

"UTM PARAMETERS: A COMPLETE GUIDE FOR TRACKING YOUR URLS & TRAFFIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.c925-c933, June-2021, Available :http://www.jetir.org/papers/JETIR2106396.pdf

"UTM PARAMETERS: A COMPLETE GUIDE FOR TRACKING YOUR URLS & TRAFFIC", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppc925-c933, June-2021, Available at : http://www.jetir.org/papers/JETIR2106396.pdf