UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 6
June-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2106447


Registration ID:
310854

Page Number

d317-d321

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Title

Intention of people towards ‘Uber’ post Covid

Abstract

The objective of this research is to find out the impact of COVID-19 on the risk perception (Cognitive & Affective) of people and how it affects Uber stakeholders. It also focuses on the subjective norms & perceived behavioural control and how it influences people’s decision on whether to travel in Uber post Covid and also their change in the attitude. Primary data is collected through a standardized questionnaire from 100 respondents who were chosen using a convenience sampling method. Based on the data collected, it can be concluded that Cognitive Risk Perception only have a slight influence on Behavioural Intention to opt Uber. Affective Risk Perception, Attitude, Subjective Norms & Behavioural Intention has a significant influence on Behavioural Intention to opt for Uber. Perceived Behavioural Control has the most significant influence on Behavioural Intention to opt Uber.

Key Words

Covid-19, Intention, Perception, Risk, Travel, Uber

Cite This Article

"Intention of people towards ‘Uber’ post Covid ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 6, page no.d317-d321, June-2021, Available :http://www.jetir.org/papers/JETIR2106447.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Intention of people towards ‘Uber’ post Covid ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 6, page no. ppd317-d321, June-2021, Available at : http://www.jetir.org/papers/JETIR2106447.pdf

Publication Details

Published Paper ID: JETIR2106447
Registration ID: 310854
Published In: Volume 8 | Issue 6 | Year June-2021
DOI (Digital Object Identifier):
Page No: d317-d321
Country: BENGALURU, KARNATAKA STATE, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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