• Piyush Gupta
• Shraddha Pathak
• Amit Seth

In today’s era, consumers have become the king of the whole actual and potential market. And every company is focusing on attracting consumers towards themselves. As the technology upgrading the craze of offline shopping is falling down and the trend of virtual shopping is prolonging, simultaneously. With a simple search on e-commerce websites, anyone can easily get the products that he or she wants to purchase either from abroad or within the country. Nowadays it is an era of technology and users of e-commerce are increasing day-by-day because it helps in saving cost, time, and energy of both the purchaser as well as of seller. E-commerce has made a market in a mobile or computer. Around the whole world, it is estimated that more than 1.8 billion people are using e-commerce. The biggest e-commerce market is in China i.e., Alibaba group with annual sales of around $672 billion. And 2nd place is acquired by the USA by $340 billion online sales. And in India, it is around $672 million. But by 2026 it is expected to the US $200 billion. Online shopping has become a trend in this era and it made a drastic change in the buying behavior of consumers as a whole. E-commerce might be proven the heaven for the growth of India’s economy. As per the report of Economic Times, the growth in e-commerce is expected from $24 billion in 2017 to $84 billion in 2021. The present research is carried out, to analyze the consumer’s perception towards e-commerce in Varanasi city. The data for research is collected from the Varanasi region only as per the convenience sampling methods. And, the percentage of users of online marketing is increasing at a very impressive rate in Varanasi. It is also found out in the study that e-commerce websites can make more potential customers by enhancing their quality, advertisements, and data security which will help them to gain trust from customers, and by this, the attitude of customers towards online trading might be improved. The data have been collected through primary and secondary sources.

E-commerce, consumer behavior, economy, computer network

"Consumer’s Perception in the context of virtual shopping: A Study on Varanasi city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.a345-a365, July-2021, Available :http://www.jetir.org/papers/JETIR2107045.pdf

"Consumer’s Perception in the context of virtual shopping: A Study on Varanasi city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppa345-a365, July-2021, Available at : http://www.jetir.org/papers/JETIR2107045.pdf