• Mukesh Yadav
• Shashikant Maury
• Piyush Yadav
• Manoj Kumar yadav
• Shyam Narayan Gupta

The objective of this study was to develop Toothpaste formulations. Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is designed to target specific issues inside the mouth, like whitening teeth, eliminating the chances of cavities, freshening breath and reducing sensitivity. Sensodyne offers the wide range of toothpaste and toothbrush for long lasting protection from tooth sensitivity. Toothpaste is a key part of your daily oral hygiene routine. Along with your toothbrush and floss it helps to remove food debris and plaque from your teeth and gums. Flavoring. Artificial sweeteners, including saccharin, are often added to toothpaste to make them taste better. Colgate toothpaste brand owned by American Colgate Palmolive Company and one of the most trusted brand in India for oral hygiene products.

Oral hygiene, Sensitivity, Toothpaste, Methyl parabene.

"Review literature on Toothpaste", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.a892-a896, July-2021, Available :http://www.jetir.org/papers/JETIR2107114.pdf

"Review literature on Toothpaste", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppa892-a896, July-2021, Available at : http://www.jetir.org/papers/JETIR2107114.pdf