• Kolimi Dharma Reddy
• GVS Sreyas Kumar
• Kalva Nikitha
• K Neha Reddy

CRM(CUSTOMER RELATIONSHIP MANAGEMENT) within the simplest kind could be a thanks to manage leads folks curious about your business and your existing customers. In the most effective manner doable, extract the best quantity of import, which, of course, suggests that cash. It refers to a company's system for analysing client interactions and following knowledge throughout the client life. Customer relationship management (CRM) aims to extend client retention and acquisition. Once you will effectively manage your leads in your customers, additional leads become happy paying customers, you determine a loyal client base that becomes your advocate, and your customers have an improved expertise together with your firm. You will need CRM software system whether or not you are a little business seeking for an area to store data and have it accessible across totally different devices or a bigger company attempting to manage consumer interactions and improve client satisfaction. Many companies try and tackle these issues with spreadsheets, emails, and different less refined ways before understanding that it's ne'er too early to begin exploitation technology, as a result of it makes things ton easier. By mercantilism your leads, contacts, and customers into your CRM system, you'll need much better knowledge organization. By programing automatic reminders and building a collection of email templates, you will be ready to improve communication and build it easier for your team to follow au fait proposals. You’ll be able to quickly share data by granting access to an equivalent resources to your team via selective knowledge sharing. merely construct net to guide forms and insert them into your website's contact pages to capture all leads. The data you collect are going to be mechanically sent to your CRM and appointed to the proper individual. In fact, in line with a recent survey of CRM users, 67 % same it helped them higher follow au fait opportunities and leads, and 56 % same it improved client relationships as a result of all client interactions square measure accessible in one place. Consider a CRM as a tool you would like to manage business relationships, practices, and processes. it is not a plan of action, it is a strategy. A winning CRM permits you to achieve insight into your business's performance and alter your ways in response to trends.

CRM, Customer Relationship Marketing, App, Portal, Website, Applicatio

"DEVELOPMENT OF WEBSITE/APP FOR BUILDING CRM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.b477-b482, July-2021, Available :http://www.jetir.org/papers/JETIR2107189.pdf

"DEVELOPMENT OF WEBSITE/APP FOR BUILDING CRM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppb477-b482, July-2021, Available at : http://www.jetir.org/papers/JETIR2107189.pdf