• Dr K SUBRAMANIAN

The researcher made an economic study of printing industry in Sivakasi town area, with the objectives of examining the effect of adoption of digital technology on printing industry and analyzing the problems faced by entrepreneurs in introducing this technology in the study area. A random sample of 35 printing units has been chosen based on purposive sampling technique. The primary data were collected using a structural interview schedule in the month of January 2017. Percentile analysis has been done to study the socio-economic characteristics of the sample units. The weighted ranking method was adopted to analyse the problems in adopting digital technology in printing industry in the study area.

Printing Industry Entrepreneurs, Digital Technology, Professional Skill

"An Economic Study of Printing Industry Entrepreneurs in Sivakasi", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.c397-c399, July-2021, Available :http://www.jetir.org/papers/JETIR2107319.pdf

"An Economic Study of Printing Industry Entrepreneurs in Sivakasi", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppc397-c399, July-2021, Available at : http://www.jetir.org/papers/JETIR2107319.pdf