• MASUMA ERAM

Online advertising is latest and fastest growing means of advertisement of modern era. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations. Online advertising is also known as Internet advertising or Digital Advertising. This study examines the impact of online advertising on the consumer behaviour. This study will help in understanding the importance of online advertisement on consumer buying behaviour. A major advantage of online advertising is the quick promotion of product information without geographical boundary limits.

Introduction of Online Advertisement, History, Types of Online Advertisement, Advantage of Online Advertisement, Limitation of Online Advertisement, Consumer Perception and Future Of E- Advertising, Conclusion, Reference

"INFLUENCE OF ONLINE ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d231-d248, July-2021, Available :http://www.jetir.org/papers/JETIR2107418.pdf

"INFLUENCE OF ONLINE ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd231-d248, July-2021, Available at : http://www.jetir.org/papers/JETIR2107418.pdf