UGC Approved Journal no 63975

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 7
July-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2107418


Registration ID:
312362

Page Number

d231-d248

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Title

INFLUENCE OF ONLINE ADVERTISEMENT

Authors

Abstract

Online advertising is latest and fastest growing means of advertisement of modern era. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations. Online advertising is also known as Internet advertising or Digital Advertising. This study examines the impact of online advertising on the consumer behaviour. This study will help in understanding the importance of online advertisement on consumer buying behaviour. A major advantage of online advertising is the quick promotion of product information without geographical boundary limits.

Key Words

Introduction of Online Advertisement, History, Types of Online Advertisement, Advantage of Online Advertisement, Limitation of Online Advertisement, Consumer Perception and Future Of E- Advertising, Conclusion, Reference

Cite This Article

"INFLUENCE OF ONLINE ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d231-d248, July-2021, Available :http://www.jetir.org/papers/JETIR2107418.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"INFLUENCE OF ONLINE ADVERTISEMENT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd231-d248, July-2021, Available at : http://www.jetir.org/papers/JETIR2107418.pdf

Publication Details

Published Paper ID: JETIR2107418
Registration ID: 312362
Published In: Volume 8 | Issue 7 | Year July-2021
DOI (Digital Object Identifier):
Page No: d231-d248
Country: Varanasi, UP, India .
Area: Commerce
ISSN Number: 2349-5162


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