• Md.Shahwaz
• Merwin Kenneth Sequeira

Consumer behavior is nothing but the study of people, groups, or organizations, as well as all actions related to the purchase, use, and disposal of a product or service, as well as how the customers emotions, attitudes, and preferences influence their purchasing decisions. Impulsive buying is another factor which is often regarded as an important aspect in consumer buying behavior. Impulsive buying behavior is regarded as the tendency of customers to buy something out of pure impulsion i.e. without prior research and need generation. In this research paper we studied different factors that influences that impulsion in a consumers mind that eventually lead to a purchase. We took several independent and dependent factors to validate our research and conducted a thorough study based on those factors. Our research showed interesting results that could not only help the marketers to upscale their sales but to also position their products in the store. Retailers may take learnings from this research paper and put it into practice, where it will be most beneficial to them. A proper combination of these mentioned parameters like Store Environment, product category, Store Layout, Mood of Consumer, Product Promotions and Price can be used to drive sales and bring profits to the retailers. As this field is dynamic, impulse buying may prove to be an interesting and engaging area of research, finding its application across the various forms of retailing

Impulse Buying Behavior, Store layout, Product Promotions, Mood of Customers

"Factors affecting Consumer Impulsive Buying Behavior in Supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.d434-d444, July-2021, Available :http://www.jetir.org/papers/JETIR2107447.pdf

"Factors affecting Consumer Impulsive Buying Behavior in Supermarket", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppd434-d444, July-2021, Available at : http://www.jetir.org/papers/JETIR2107447.pdf