• Mr. Lokesh S
• Ms. Radha
• Mrs . Grace Hemalatha

The purchasing behavior of buyer is changing at a quicker rate in the clients situated market condition. Purchases conduct contrast when it’s gone to the items, value , place , advancements, highlight, bundling, purchasing conduct, status , age , age of the client and so forth not with standing. Youth is the most confounding gathering to compare with the changing indications of the current day youth influences the purchasing behavior since their fore the most part follows the beat by design and the taste as indicated by the evolving time. In this way advertisers spends crores of Rupees and contributes a lot of time on statistical surveying each year it distinguish and foresee the changing youth conduct .

consumer buying behaviour , Digital marketing , Advertising

"A STUDY ON DIGITAL MARKETING IMPACT OF CONSUMER BUYING BEHAVIOR AT DECATHLON, BANGLORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 7, page no.e261-e265, July-2021, Available :http://www.jetir.org/papers/JETIR2107537.pdf

"A STUDY ON DIGITAL MARKETING IMPACT OF CONSUMER BUYING BEHAVIOR AT DECATHLON, BANGLORE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 7, page no. ppe261-e265, July-2021, Available at : http://www.jetir.org/papers/JETIR2107537.pdf