• Dr. B. P. Santosh Kumar
• Dr. S. Shafiulla Basha
• Dr. Syed Jahangir Badshah
• T. Pavithra
• K. Geethanjali

Now a days most of the people giving Priority to online shopping. In online trading there is a possibility that the customers are get cheated by the e-commerce websites, that are run by the fake logos. Logos have high importance in today’s marketing world. Online product frauds in the booming e-commerce market have become a major concern for the market surveillants and commercial companies, the logo detection plays a crucial role in preventing the increasing online counterfeit trading attempts. There are many techniques for the detection of fake logos. The Least significant bit (LSB) approach is an efficient method to provide security from online counterfeit attempts. The LSB based approach is a popular type of steganographic algorithms. Steganography plays a major role in data communication security. So, the main aim of this project is to secure online trading.

Information hiding; Logo security; information hiding; steganography.

"SECURE ONLINE TRADING BY STANDARDIZATION OF THE LOGO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.a553-a558, August-2021, Available :http://www.jetir.org/papers/JETIR2108072.pdf

"SECURE ONLINE TRADING BY STANDARDIZATION OF THE LOGO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppa553-a558, August-2021, Available at : http://www.jetir.org/papers/JETIR2108072.pdf