• D S Udayakumar
• Arun Kumar

Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer. MAMCOS is the prestige’s and also one of the leading Arecanut marketing society. MAMCOS is not only concentrate on marketing activities along with that it also providing the various facilities and benefits to its shareholder. It also given the importance to health of shareholder and their family for this many health checkup camps were conduct in its branch level. It’s providing financial and credit facility in the form of produce loans, crop loans, pesticides loans and advance and also they supply the good quality copper sulphate & pesticides at comparative prices. MAMCOS providing many service behind these facility or service MAMCOS faced some problem competition and warehouse facility.

Arecanut, Agriculture marketing, Strategies

" “An Analysis on Agriculture Marketing in Koppa with Special Reference to MAMCOS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 8, page no.b445-b449, August-2021, Available :http://www.jetir.org/papers/JETIR2108185.pdf

" “An Analysis on Agriculture Marketing in Koppa with Special Reference to MAMCOS”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 8, page no. ppb445-b449, August-2021, Available at : http://www.jetir.org/papers/JETIR2108185.pdf