• Snigdha Ghosh

India is among the most promising emerging insurance markets in the world. Notwithstanding the rapid growth of the sector over the last decade, insurance in India remains at an early stage of development. The dynamic growth of insurance buying is partly affected by the (changing) income elasticity of insurance demand. .Insurance is a shield which protects the financial interests of people. This study has made an attempt to analyse the challenges and future prospects in insurance industry. The players needs to create awareness in the new rural market and take the pain to understand the needs and demands of the Indian customers. Customers satisfaction should be given priority.They should work along with the government in order to grow.

Insurance, Challenges, Financial Sector

"INDIAN INSURANCE INDUSTRY CHALLENGES AND FUTURE PROSPECTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.a431-a438, September-2021, Available :http://www.jetir.org/papers/JETIR2109059.pdf

"INDIAN INSURANCE INDUSTRY CHALLENGES AND FUTURE PROSPECTS ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppa431-a438, September-2021, Available at : http://www.jetir.org/papers/JETIR2109059.pdf