• Reshmi Pramanick

Abstract Covid – 19, a nightmare in the lives of common men, has a disastrous effect in the world history which can never be erased. This pandemic situation has led to a decreasing trend in the economic growth of every country which are badly affected by this virus. The human race has been disrupted in the context of purchasing pattern and lifestyle for the last one year. Though this adverse effect has ruined the daily lives, but it has a flipping brighter side too. With the increasing use of internet, people have developed the habit of online shopping with easy payments and deliveries at door step. The traditional on-store shopping has been replaced by the online mode providing benefits to all under one roof. Social networks play a unique role in sharing of information and also giving people choices for selecting their own needs. These online sites need to understand the current taste and preference of the people about this online shopping spree to cope up with this competitive society and try to meet their needs through their required ways by converting the challenge into an opportunity. The main purpose here is to depict the consumers’ perspective towards this growing trend of online shopping due to the strike of deadly Covid-19 virus. As people are getting attracted to this online mode with easy means, the on-store owners are moving towards a footfall. Out of the online sites, Amazon has taken up a remarkable position in this social platform with its wide variety of daily essentials to needs required in various ends of life. It has gone out of its way and popularized the brand in digital streaming platform making people have the feel of theatres from their homes. The study here focusses on the Covid-19 pandemic on the online shopping platform Amazon and consumers’ changing attitude due to the economic instability around. This study is based on survey showing how Amazon like sites, keeping the safety measures in mind, are taking up strategies in inculcating the minds and increasing their sales for the past months all over.

Index terms: Covid-19, online shopping, Amazon

"Consumer’s Attitude towards Online Purchase during Covid-19: A STUDY ON AMAZON", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.a532-a537, September-2021, Available :http://www.jetir.org/papers/JETIR2109075.pdf

"Consumer’s Attitude towards Online Purchase during Covid-19: A STUDY ON AMAZON", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppa532-a537, September-2021, Available at : http://www.jetir.org/papers/JETIR2109075.pdf