• PRAKHAR CHATURVEDI
• SMITA DRON

Brand image or name plays an important role to boost the performance of any company or business. Name is that the tool which might absolutely modification people are shopping for behavior. The aim of this study is to look at the result of name on shopper shopping for behavior. Employing an activity model of name name and shopper preferences, this study aims to research the consequences of name on shopper preferences. Form survey was accustomed collect the info by victimization non chance convenient sampling technique. The findings of the study indicated positive correlations among the 2 variables with high issue loadings. Name of a product has important impact on the preferences of the customers.

Brand image, consumer taste,consumer behaviour.

"EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.a574-a578, September-2021, Available :http://www.jetir.org/papers/JETIR2109081.pdf

"EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppa574-a578, September-2021, Available at : http://www.jetir.org/papers/JETIR2109081.pdf