UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 9
September-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2109126


Registration ID:
314829

Page Number

b220-b230

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Title

In the digital era, the marketing mix is governed by the “7Ps” and “1G.”

Abstract

Because of market dynamics, rapid IT development, and globalisation phenomena, the digital marketing mix has recently developed some highly fascinating new elements. The 4Ps model is still used in the old paradigm (product, price, promotion, and place). This study creates a theoretical framework for marketing mix especially. Starting from a literature review regarding the 4 Ps in marketing and studying the new generation (Z) features, it can be drawn new directions on digital marketing mix, such us people, process, perseverance (other 3P). At the same time, environmental developments force us to design and apply new marketing tactics in order to achieve long-term eco-innovation. At the same time, environmental developments force us to design and apply new marketing tactics in order to achieve long-term eco-innovation. As a result, green marketing (1G) is an important component of the marketing mix for generating awareness of new policies and best practises for environmental protection. The essay introduces a new marketing mix paradigm: 7P+1G, and validates the model using unit data. The What-If analysis is used to make a green marketing forecast

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"In the digital era, the marketing mix is governed by the “7Ps” and “1G.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.b220-b230, September-2021, Available :http://www.jetir.org/papers/JETIR2109126.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"In the digital era, the marketing mix is governed by the “7Ps” and “1G.”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppb220-b230, September-2021, Available at : http://www.jetir.org/papers/JETIR2109126.pdf

Publication Details

Published Paper ID: JETIR2109126
Registration ID: 314829
Published In: Volume 8 | Issue 9 | Year September-2021
DOI (Digital Object Identifier):
Page No: b220-b230
Country: Nashik, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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