• Devang Tiwari
• Dr Rashi saxena

Advertisements were always considered as one of the most important message media which influences or deviates the consumer’s habits. To influence, the reach of advertisement must be effective and vast. For this, the type of advertisement media is the key factor. In post pandemic era, the rigorous digitalization has led to changes in consumers’ media habits, which mostly shifted towards the internet. This study analyzes the present trend or scenario of media dependency and- compares the changes in consumers’ behavior after pandemic, which was done on 300 randomly selected people through internet from different cities, ages and having different financial status. Results shows a clear shifting of influences towards the internet platforms compared to previous that was TV or print media. This study might help the marketers to wisely invest in the internet media for advertizing in near future.

Advertisement; Consumers’ behavior; Internet

"Evaluation of digital media dependency of consumer in post-pandemic era ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.c39-c40, September-2021, Available :http://www.jetir.org/papers/JETIR2109205.pdf

"Evaluation of digital media dependency of consumer in post-pandemic era ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppc39-c40, September-2021, Available at : http://www.jetir.org/papers/JETIR2109205.pdf