UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 8 Issue 9
September-2021
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2109390


Registration ID:
315174

Page Number

d804-d823

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Title

Measuring Customer Satisfaction of Textile Chemical By Using Servqual Approach : A Case Study of Bangladesh

Abstract

In the recent world business has become more competitive where customer satisfaction plays an important role to survive in the market. To gain a higher level of customer satisfaction servqual factor is a must. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. The framework will provide the researcher with a guide on how to develop the service quality instrument to be implemented in this study. The development of framework has to start from an initial idea and concept. In this case of implementing service quality, one can start by trying to analyze the range of options available such as development of service quality dimensions as well as the existing models of service quality. The researcher discussed at the service quality. Fifteen corporate clients were selected for interview through convenience sampling techniques due to the time and cost constraints. Self- administered questionnaire was the instrument for collection of primary data. The findings of the study provides a broad based framework for the researchers in the years to come

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"Measuring Customer Satisfaction of Textile Chemical By Using Servqual Approach : A Case Study of Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 9, page no.d804-d823, September-2021, Available :http://www.jetir.org/papers/JETIR2109390.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Measuring Customer Satisfaction of Textile Chemical By Using Servqual Approach : A Case Study of Bangladesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 9, page no. ppd804-d823, September-2021, Available at : http://www.jetir.org/papers/JETIR2109390.pdf

Publication Details

Published Paper ID: JETIR2109390
Registration ID: 315174
Published In: Volume 8 | Issue 9 | Year September-2021
DOI (Digital Object Identifier):
Page No: d804-d823
Country: Dhaka, Dhaka, Bangladesh .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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