• Solomon K Peter
• Dr. Ramanujam Veluchamy

The days when marketers and advertisers used the internet as a mere advertising tool and sell the odd product through their website, are now a thing of the past. The internet has today revolutionized how businesses ensure better products and faster delivery to their customers. At the core of every intelligent and forward thinking organization’s marketing efforts lie the internet and its various capabilities which facilitate better customer service. The advent of social media has aided organizations tremendously in reaching out to their customers and engage them more effectively. In the early days of the social media revolution, traditional businesses generally shied away from adapting the various limited social media tools at their disposal . Today however the scenario is altogether different. From merely allowing people to interact and communicate, social media has evolved into a platform that businesses cannot simply ignore, in order to keep up with the rapidly evolving markets and ever discerning customers

Social Media Business Turnaround

"Social Media: An Aid to Marketing Turnaround Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 10, page no.c204-c212, October-2021, Available :http://www.jetir.org/papers/JETIR2110225.pdf

"Social Media: An Aid to Marketing Turnaround Strategy ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 10, page no. ppc204-c212, October-2021, Available at : http://www.jetir.org/papers/JETIR2110225.pdf