• SUNANDITA ADHIKARY
• SUSMI BISWAS

The competition among private colleges has forced them to change their services and marketing strategies according to the current market situation and keeping an eye on the factors that are affecting student satisfaction. This study is based on the factors effecting students’ satisfaction in private colleges among all over the West Bengal. It has found that factors like Quality of academic staff, college location, college facilities, college image, technology and assessment & feedback are very important for student satisfaction in private colleges. The most important factor according to many research is college Image for student satisfaction, while Assessment & Feedback is the 2nd most influencing factor, Quality of Academic staff is the 3rd most important factor. Technology is 4th most important factor. College Facilities are on 5th place to influence student satisfaction and the location has the lowest impact on student satisfaction. Understanding of these Factors would help private institution to plan their future academic strategies and polices in a better way.

Student satisfaction, quality of academic staff college image, college location, college facilities

"REVIEW OF LITERATURE ON FACTORS EFFECTING THE STUDENT SATISFACTION TOWARDS PRIVATE COLLEGE OF WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.8, Issue 11, page no.b415-b417, November-2021, Available :http://www.jetir.org/papers/JETIR2111152.pdf

"REVIEW OF LITERATURE ON FACTORS EFFECTING THE STUDENT SATISFACTION TOWARDS PRIVATE COLLEGE OF WEST BENGAL", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.8, Issue 11, page no. ppb415-b417, November-2021, Available at : http://www.jetir.org/papers/JETIR2111152.pdf