• S.Harydharuni...
• Dr.D.Parasakthi
• D.Senthilnathan

Abstract: The study aims to find the customer buying behavior and satisfaction level towards shopping malls in Coimbatore city. Coimbatore is the second largest and the most important city in the state of Tamil Nadu the city has considerable metropolitan population and is major commercial center. In today’s corporate world shopping is an integral part of an every individual in life they prefer to buy from where they buy everything under one place. Shopping mall is a building or set of building that contain retail stores with interconnecting walkways enabling visitors to easily walk from store to store. In retail sector, India has become the dynamic renovation and rapid growth in the past years. Retail infrastructure in India has become the steady growth in the construction.

Shopping mall, Buying behaviour, Satisfaction level of customers

"A study of customer buying behavior and satisfaction level towards shopping malls in Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.a600-a609, January-2022, Available :http://www.jetir.org/papers/JETIR2201081.pdf

"A study of customer buying behavior and satisfaction level towards shopping malls in Coimbatore city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppa600-a609, January-2022, Available at : http://www.jetir.org/papers/JETIR2201081.pdf