• Ganesh S. Shinde
• Sarang S. Purnale

The study will find out the Market Potentials for water soluble fertilizers in Rahuri Taluka, also find out the farmer awareness and knowledge about it or to find out the how to improve sell of water soluble fertilizer in that particular area and customer satisfaction level for water soluble fertilizer. In this Research we focus towards farmer expectation from Zuari Agro Products. The study is scheduled through Primary data and other information thereby preparing Questionnaires, which focus by various variables, and attributes that are important to know the Market Potential, Competitor analysis and factors affecting on the Purchase decision. The Research caused in Rahuri Taluka of Ahmednagr district with the sample size of 100. The collected data are formulated and data analysis is carried out and entirely suggestions are given permitting to the Analyzed data graphs and charts are wont to illustrate the Statistical data and Findings. This Research we find out that Rahuri Region 40% Marginal Farmer, 20% are Medium farmer and 10% are big farmer this research also helps to find out the 64% farmer doing soil testing regularly and peoples are more aware about Zuari Agro Chemicals. This Research also helps to find out the Market Potential, Product Awareness, and Competitor Analysis, end Customer Satisfaction level about water soluble fertilizer through Research survey of Farmer and Dealers.

Market Potential, Customers Satisfaction, Purchase decision, Competitor Analysis, Product Awareness.

"“Study the Market Potential for water soluble fertilizers in Rahuri Taluka with respect to Zuari Agro Chemicals”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c60-c68, January-2022, Available :http://www.jetir.org/papers/JETIR2201208.pdf

"“Study the Market Potential for water soluble fertilizers in Rahuri Taluka with respect to Zuari Agro Chemicals”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc60-c68, January-2022, Available at : http://www.jetir.org/papers/JETIR2201208.pdf