• Mugdha Aniruddha Deshpande

E commerce is a powerful tool for all businesses and an analysis of MSMEs in India shows that they are taking ample advantage of this. What was once a weakness is now an opportunity, greater number of people shopping online, greater internet penetration, more policy support from the government and digital transformation has allowed MSMEs to carve a niche for themselves in the global market. This paper makes an analysis of whether there is any correlation between the phenomenal increase in e commerce market size, internet penetration, number of online shoppers in the growth of MSMEs. If such a correlation is found then what is the significance of such correlation.

E commerce, internet penetration, MSME, online shoppers

"Impact of growth of ecommerce on MSMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c254-c259, January-2022, Available :http://www.jetir.org/papers/JETIR2201236.pdf

"Impact of growth of ecommerce on MSMEs", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc254-c259, January-2022, Available at : http://www.jetir.org/papers/JETIR2201236.pdf