• Yogesh Choudhary
• Prof. Gitika Kapoor

COVID-19 has turned the world upside down. Due to the covid19 outbreak, the world is facing an unprecedented global emergency on the health, social and economic front. The movement of the people suddenly stopped, airlines were grounded, trains were halted, hotels closed, destinations were shut down, and only emergency limited movement on roads was allowed. With the imposition of the strict lockdown in various countries of the world, the hardest hit global economic activity was the travel and tourism industry, still, its future outlook remains highly uncertain. The fear in the minds of the people and its devastating impact on human life enforce most people to keep themselves restricted to the limited movements. During the Covid19 pandemic; Digitization plays a central role in supporting people to handle their new normal activities in almost every aspect of human life viz e-shopping, digital banking payments, online studies, e-meetings, webinars, e-conferences, online workshops, work from home, OTT entertainment, online gaming and telemedicine facilities. With the increase in the penetration of Internet and mobile subscribers even in the rural parts of India; the time has come to become smart enough to infuse technology innovations into every aspect of our life to handle any adverse effect from current and future pandemics. Digitization and information technology play a lucrative role in replenishing economic activities. Can digitization also play a crucial role in the tourism industry to revive? This paper adopts a descriptive research methodology based on the secondary sources of information. This paper highlights the emergence and spread of covid19 zoonotic disease, the impact of covid19 pandemic on the tourism industry, assimilation of different digital innovations in the Tourism Industry and identifies the possible digital solution in crisis management during and post covid19 with special reference to the Tourism industry in India in 21st century.

Digitization, Digital Solution, Digital initiative, Digital innovations, Tourism, Covid19 pandemic

"Digitization in the tourism industry concerning covid19 pandemic scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.c543-c555, January-2022, Available :http://www.jetir.org/papers/JETIR2201273.pdf

"Digitization in the tourism industry concerning covid19 pandemic scenario", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppc543-c555, January-2022, Available at : http://www.jetir.org/papers/JETIR2201273.pdf