• P. Mary Lissy, .
• Dr. S. Vasanthi,

This paper focus on the consumer behaviour towards the PANTALOONS branded products store. The fascinating factors appealing the consumer behaviour such as exclusive fashion, trendy style, ambience, price, quality, design, and customer loyalty are considered to examine the shoppers behaviour in Tiruchirappalli City. Primary data was administered to collect data through a well-structured questionnaire using Rensis Likert’s five-point scales from 120 sample respondents using convenience sampling technique by adopting survey method. Secondary data has been obtained from the website, journals, articles, newspapers, magazines, and unpublished thesis. The collected data has been analysed with the help of statistical packages (SPSS version) by using statistical tools such as Reliability Test, Percentage analysis and Chi-Square test has been adopted to explore the analysis and interpretations of the study. The results of this study confirm that the Indian consumers are ready to pay the price of the products rather they prefer excellent branded products with unique trendy style and excellent quality of the products from the PANTALOONS retail store.

Key words: Ambience, Quality, unique fashion, trendy style, and customer loyalty.

"CONSUMER BEHAVIOUR TOWARDS PANTALOONS STORE IN TIRUCHIRAPPALLI CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.e292-e300, January-2022, Available :http://www.jetir.org/papers/JETIR2201442.pdf

"CONSUMER BEHAVIOUR TOWARDS PANTALOONS STORE IN TIRUCHIRAPPALLI CITY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppe292-e300, January-2022, Available at : http://www.jetir.org/papers/JETIR2201442.pdf