• Dr. R. Vijaya Rajya Synthia

To be prosperous in the market, every company should give utmost importance in retaining existing customers by inculcating effective policies of customer satisfaction and loyalty. Service quality is given priority in Hotel Industry. The purpose of the present study is to measure customer satisfaction in hotels located in Theni, Tamilnad. This study helps the customers to provide various suggestions regarding the services provided to them. For conducting a survey a well structured questionnaires is used to collect primary data from the respondents. The sample size for the study is 150 sample respondents and simple random sample technique has been adopted by the researcher to collect the data. With the every attribute the level of satisfaction changes, thus making it clear that customers rate their satisfaction differently with every single attribute .finally it has been proved that the customer satisfaction in the hotels are high.

customer satisfaction in hotel industry

" A STUDY ON CUSTOMER SATISFACTION TOWARDS HOTEL INDUSTRY IN THENI.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 1, page no.f130-f134, January-2022, Available :http://www.jetir.org/papers/JETIR2201522.pdf

" A STUDY ON CUSTOMER SATISFACTION TOWARDS HOTEL INDUSTRY IN THENI.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 1, page no. ppf130-f134, January-2022, Available at : http://www.jetir.org/papers/JETIR2201522.pdf