• Champa Devi

Arunachal Pradesh is a multi-ethnic tribal state located in the northeastern part of India. Majority of the population in the state lives in rural areas where many people are yet to avail communication opportunities offered by digital technologies in today’s society. The availability of newspapers in remote areas of the state is still a distant dream while the villagers, who are mostly engaged in agricultural activities hardly read newspapers. Television viewing even if available may be interrupted due to long hours of power cuts in villages. In such a situation, radio becomes their primary source of information and entertainment because of its reach and accessibility. Radio dominates other media in meeting people’s information needs in rural areas of the state. Moreover, the villagers can easily connect with the radio programmes of the All India Radio Itanagar, which are based on their culture, traditions and information needs, that too in their own dialects. As such radio broadcasting in general and All India Radio Itangar in particular must have been contributing to preservation of culture and traditions in Arunachal Pradesh. This paper seeks to explore the role of radio especially the All India Radio Itanagar in the preservation of the indigenous culture in Arunachal Pradesh.

media, radio, culture, preservation, Arunachal Pradesh

"Radio as a Tool to Preserve Indigenous Culture with Special Reference to Arunachal Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.a277-a282, February-2022, Available :http://www.jetir.org/papers/JETIR2202034.pdf

"Radio as a Tool to Preserve Indigenous Culture with Special Reference to Arunachal Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppa277-a282, February-2022, Available at : http://www.jetir.org/papers/JETIR2202034.pdf