• PRASANTA MUJRAI
• Dr. KARTIK MAITI

ABSTRACT: Rural showcasing is an umbrella term that includes creating, valuing, advancing, dispersing items and administrations principally to country buyers. The primary forms of handicrafts in India are Khadi (woven from hand spun yarn), cotton handlooms, embroidery carpets, leather manufacture, jewelry, related products, making musical instruments, etc. There is a need to focus on skilling rural producers with fundamental business management and administration skills. A brand must associate with its culture and personality to effectively market rural products.

valuing; handicrafts; embroidery; fundamental; administration.

"RURAL PRODUCT MARKETING AND BRAND MANAGEMENT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.a404-a409, February-2022, Available :http://www.jetir.org/papers/JETIR2202052.pdf

"RURAL PRODUCT MARKETING AND BRAND MANAGEMENT IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppa404-a409, February-2022, Available at : http://www.jetir.org/papers/JETIR2202052.pdf