• Akanksha Kathuria
• Prof. Ashutosh Nigam

Consumption of multiplexes is expanding at a rapid fast rate in India. People are visiting multiplexes which were not merely watching movies alone but for the overall leisure experience with family and friends. Present study provides the framework to prioritize the factors in the selection of multiplex. The survey was conducted across eight malls of Faridabad. The primary data sources for this study has been amassed by a survey of 200 respondents by structured questionnaire. The results were analyzed on the basis of Fuzzy TOPSIS and PROMETHEE II methods. This paper helps to prioritize the factors in decision regarding their visits to multiplex

Multiplex, Consumer perception, consumer decision making, Fuzzy TOPSIS, PROMETHEE II.

"CONSUMER DECISION MAKING TOWARDS SELECTION OF MULTIPLEX USING MCDM TECHNIQUE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.a590-a601, February-2022, Available :http://www.jetir.org/papers/JETIR2202071.pdf

"CONSUMER DECISION MAKING TOWARDS SELECTION OF MULTIPLEX USING MCDM TECHNIQUE", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppa590-a601, February-2022, Available at : http://www.jetir.org/papers/JETIR2202071.pdf