• Dr. Dakshayani GN

Investment is the employment of funds with the aim of getting return on it. It is the commitment of funds which have been saved from current consumption with the hope that some benefits will accrue in future. Therefore, the first step to investment is savings. Most of the salaried people faces difficulty in savings as they have to meet first their day today expenses and then think about savings. The major issue of salaried people to do investment from their small saving of today. Today, there are a so many investment avenues are available but, only thing is that they must choose the best avenue which suits them. If the person dealing with the proper planning must know about all the alternatives and how they have to choose for future benefits. Now a day there are several investment alternatives are available. The modern investment trend has a different scenario which has various investment options with best return for the investors. But the investment decisions are changed from one person to another. Many times the demographic factors have great impact on investment decision, Therefore, this study examines the impact of demographic factors on saving and investment among the salaried persons in Bijapur district. To analyse this different statistical tools i.e percentage chi-square, ANOVA test are used by the researcher.

Investors, Impact, Investment alternatives, Demographic factors

"IMPACT OF DEMOGRAPHIC FACTORS ON CHOICE OF INVESTMENT AVENUES AMONG THE SALARIED PEOPLE IN VIJAYAPURA DISTRICT (KARNATAKA)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 2, page no.a722-a727, February-2022, Available :http://www.jetir.org/papers/JETIR2202088.pdf

"IMPACT OF DEMOGRAPHIC FACTORS ON CHOICE OF INVESTMENT AVENUES AMONG THE SALARIED PEOPLE IN VIJAYAPURA DISTRICT (KARNATAKA)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 2, page no. ppa722-a727, February-2022, Available at : http://www.jetir.org/papers/JETIR2202088.pdf