UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 3
March-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2203642


Registration ID:
322029

Page Number

g302-g313

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Title

Study on impact of CSR activities on Consumer attitude of FMCG companies especially amongst the youth.

Abstract

Today the word ‘Corporate Social Responsibility’ has become a part of people living in India. Initiating CSR activities, this culture is mushrooming across the country’s landscape at a faster pace among all industries. It is clear that innovative steps are taken by the company to create positive relationship between CSR activities and consumer decision making. The paper attempts to analyse the impact on youth consumers buying behaviour towards FMCG companies’ product with reference to CSR initiatives. The analysis is done taking into consideration factors like preference of product as per CSR activities, attitude of consumer towards CSR initiatives and awareness of CSR program among consumer. The data for this study was collected from Mumbai region from 100 respondents. Research tools such as regression and correlation were used to study the influence of CSR practices on a consumer’s buying decision process and also attempts to validate if customers react to CSR activities in a similar way or does it vary as per different demographics

Key Words

Corporate Social Responsibility; Consumer Buying Behaviour; FMCG; influence; youth

Cite This Article

"Study on impact of CSR activities on Consumer attitude of FMCG companies especially amongst the youth.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 3, page no.g302-g313, March-2022, Available :http://www.jetir.org/papers/JETIR2203642.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Study on impact of CSR activities on Consumer attitude of FMCG companies especially amongst the youth.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 3, page no. ppg302-g313, March-2022, Available at : http://www.jetir.org/papers/JETIR2203642.pdf

Publication Details

Published Paper ID: JETIR2203642
Registration ID: 322029
Published In: Volume 9 | Issue 3 | Year March-2022
DOI (Digital Object Identifier):
Page No: g302-g313
Country: , , .
Area: other
ISSN Number: 2349-5162
Publisher: IJ Publication


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