• ARUNKUMAR B
• GOKULNATH A

The recent development of the internet has increased the e-commerce industries in a country like India. Service seamless for people want to get food delivered at their doorstep. The mobile application era has thrown open a new pathway for today’s marketing. Although consumer continue to go out for the meals, consumer feels very convenient to order food online since it frees the customer from personally visiting the restaurant. In this study our main focus was to analyze the perception of customers towards e-food ordering service. Hence, researcher make an attempt to know placing the order for food, to highlight customer perception towards e-food ordering and to identify the factors which influence the customer to order food online.. Survey successfully helped to understand the behavior and perception of people for e-food ordering. It shows how easily people search for a favorite restaurant, choose from available items and place their orders in just few minutes.

Customer Preference, Online Food Ordering, Channel, Convenience.

"A STUDY ON CUSTOMER PERCEPTIONS OF ONLINE FOOD ORDERING WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.g368-g373, June-2022, Available :http://www.jetir.org/papers/JETIR2206646.pdf

"A STUDY ON CUSTOMER PERCEPTIONS OF ONLINE FOOD ORDERING WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppg368-g373, June-2022, Available at : http://www.jetir.org/papers/JETIR2206646.pdf