• J.Saujanya
• Ms. Shreya singari

Individuals over the globe utilize online life to interface with others or associations. Individuals have a great deal of associations via web-based networking media, Social media modifies the communication methods between sellers and buyers. E-commerce influences the consumers in their purchase decision. Communication through social media is a new platform to exchange information about products and services. The analysis of consumer behavior is the core activity for selling product and service since most consumers are using the internet and on-line social media tools. Social media has become an important media to introduce and market products and also to do surveys. Nowadays Social media is an important marketing tool for promotional activities. Hence it becomes necessary to perceive how Social media is affecting consumer behavior. This paper focuses on usage of social media and its influence on consumer satisfaction at various stages of information search and alternative evaluation, with satisfaction getting amplified as the consumer moves along the process towards the final purchase decision and post-purchase evaluation.

Social media , Consumer satisfaction, Consumer decision making process, Awareness level of buying patterns among people, Features of Instagram,

"IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR - A CASE STUDY ON INSTAGRAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 6, page no.k299-k302, June-2022, Available :http://www.jetir.org/papers/JETIR2206A41.pdf

"IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOR - A CASE STUDY ON INSTAGRAM", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 6, page no. ppk299-k302, June-2022, Available at : http://www.jetir.org/papers/JETIR2206A41.pdf