• Sai Kailash B C
• Dr Prakash Biswagar
• Dr Abhay A Deshpande

In this digital world, Business organizations always face problems to build and develop a system to maintain and process large amounts of data. There lies responsibility of every engineer to provide a feasible solution to the digital ecosystem. With the advancement in technology, integrating different features is the best solution. Attribution in digital marketing is the process of calculating the margin of profit for the effort of marketing a particular product. There are different ways of marketing to a consumer. It can be achieved through email, SMS, advertisement, campaigns and so on. It is very difficult to calculate the margin of profit with huge number of consumers and different marketing channels. An attribution system also known as attribution engine is required to deal with larger consumers and different marketing channels. This paper provides a systematic, efficient and secure attribution engine design. With the use of emerging technologies such as Amazon Web Services (AWS) and different software development methods, the Attribution Engine can be developed in a simplified manner.

Attribution, AWS, AWS Lambda, API, Amazon SNS, Marketing

"Secure And Efficient Attribution System To Enhance Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.c98-c102, July-2022, Available :http://www.jetir.org/papers/JETIR2207212.pdf

"Secure And Efficient Attribution System To Enhance Digital Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppc98-c102, July-2022, Available at : http://www.jetir.org/papers/JETIR2207212.pdf