• Anupama Anil Kumar
• Farooq Ahmed Shariff M

With the introduction and heavy consumption of the internet and social networking sites, “Digital Feminism” has gained popularity in the 21st century. The idea of online feminism exists as a space where people from around the globe can easily share their ideologies and shed light on feminist issues at a faster pace. The online realm of social media platforms is not just for posting personal updates and photos but also as an effective medium to share and listen to ideas, views, opinions, and even news. The #metoo movement would not have gained as much attention and support without the help of social media. The popularity of such online campaigns gave rise to the birth of many online forums, groups, blogs, pages, and profiles that support and propagate the ideologies of contemporary feminism. For instance, on Instagram, many public profiles are specifically creating and curating creative content based on real-life issues and incidents to promote feminist views to the users or followers of those profiles, mostly youth. Despite the slow process of change resulting from the creation and consumption of feminist content, a good amount of learning and unlearning is happening even among the youth of India. This study was conducted with a genuine approach to examine the impact created among Indian youth by the feminist content creators/influencers of Instagram and also to explore the motives or reasons for such content creators/influencers to create content related to feminism. The theoretical framework of this study is based on the Mass Self-Communication theory by Manuel Castells and Uses and Gratifications theory by Katz & Blumler. Two sets of survey questionnaires were prepared. Survey Questionnaire Set-1 was used to study and examine the impact created among the Indian youth by the feminist content creators/influencers of Instagram, and for this survey, 264 respondents between the age group of 15-35 years took part in the study. While Survey Questionnaire Set-2 was used to study and examine the motives or reasons for Instagram content creators/influencers to create content related to feminism, and for this survey, 11 Instagram content creators/influencers between the age group of 15-35 years took part in the study.

Feminism, Digital Feminism, Activism, Instagram

"Analysing Digital Feminism And Its Impact On The Indian Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.d339-d343, July-2022, Available :http://www.jetir.org/papers/JETIR2207341.pdf

"Analysing Digital Feminism And Its Impact On The Indian Youth", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppd339-d343, July-2022, Available at : http://www.jetir.org/papers/JETIR2207341.pdf