• Ms.Vandana
• Dr.T.P.Renuka Murthy

Employee engagement ensures active involvement of the employees towards their defines job responsibilities and larger objectives of the organisation. High level of engagement is determined by different factors which is being influence by the employer brand. The aim of this study is to determine the key factors of employer branding and employee engagement. Also the paper analyses the relationship between employer branding and employee engagement. The researcher collected the primary data thorough questionnaire which was designed to collect form IT professionals who are working in different IT companies in Bengaluru. The data was analysed using descriptive statistical methods and hypothesis testing. Results indicated that there was a strong relationship between employer brand and employee engagement. Factors like brand loyalty, internal branding, commitment, vigour and supervisor and organization support.B

Employer brand, Employee engagement, Brand Loyalty

"EMPLOYER BRANDING AND EMPLOYEE ENGAGEMENT AMONG INFORMATION TECHNOLOGY (IT) PROFESSIONALS OF SELECTED INDIAN IT COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.d390-d395, July-2022, Available :http://www.jetir.org/papers/JETIR2207350.pdf

"EMPLOYER BRANDING AND EMPLOYEE ENGAGEMENT AMONG INFORMATION TECHNOLOGY (IT) PROFESSIONALS OF SELECTED INDIAN IT COMPANIES", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppd390-d395, July-2022, Available at : http://www.jetir.org/papers/JETIR2207350.pdf