• DR.C.KALAMANI

The research work has been undertaken with a view to study on the online advertising effectiveness on customer . In the current scenario online advertising is the best method of promotion. It is also known as Internet advertising . Today, astonishing development of technology, rise of new media and communication channels are playing important factor in people’s life. Advancement of technology have led to the significant growth of communication style through internet in the form of online advertising. Online promotional tools are increasing in the form of Mobile advertising, Email marketing, social media marketing and display advertising etc. ”. The current study investigated the effect of online advertisement via google platform, analyze the customer’s awareness towards google advertisements, analyze the the influence of google advertisements in consumer’s buying behavior ,to know the satisfaction level of customers towards google advertisements and to the study also focus on usage of google advertisements by customers.

Keywords: online advertisement , google, customer awareness , customer satisfaction, usage in online advertisement

"A study on the effect of online advertisement with special reference to Google in Erode District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.e392-e395, July-2022, Available :http://www.jetir.org/papers/JETIR2207451.pdf

"A study on the effect of online advertisement with special reference to Google in Erode District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppe392-e395, July-2022, Available at : http://www.jetir.org/papers/JETIR2207451.pdf