• Anil Kumar Yadav
• Dr. Deepak Kumar Srivastava
• Aditya Gupta
• Jagriti Karwani
• Sushma Shukla

The rural market has been growing step by step over the past few years and is now even bigger than the urban market. about 70 per cent of India’s population lives in villages. greater than 800 million human beings stay in villages of India. ‘Go rural’ is the marketer’s new slogan. Indian entrepreneurs in addition to multinationals, which include Colgate-Palmolive, Godrej and Hindustan Lever have targeted on rural markets. Entrepreneurship in rural regions is finding a unique mixture of sources, from agriculture. this could be performed simplest through the base of a farm business to include all the non-agricultural uses that to be had resources can be put to or via any principal changes in land use or stage of production aside from the ones best depend upon Agriculture. sadly, the monetary growth of the country continues to be confined by using the general constraints of the small commercial enterprise sector, because of challenges of capabilities like managerial talents, lack of global competition and the weak entrepreneurial performance. The primary objective of the study is to find out the influence of selected challenges at the perceived achievement of entrepreneurship and small corporations found in rural regions. The study was carried out with the aid of using the quantitative technique with main awareness to discover the challenges for advertising. Even though agriculture nowadays presents profits to rural Peoples, rural development is increasingly appreciated to company improvement. considering countrywide economies are get greater globalized and opposition is excessive at an unprecedented pace, affecting not only industry but any monetary interest such as agriculture, it isn't always unexpected that rural marketing is gaining in its importance as a pressure of financial change that have to take place if many rural communities are to survive. Rural marketing is now a days a play a role most important possibility for the folks who migrate from rural regions or semi - urban areas to urban regions. on the opposite it's also a fact that the majority of rural entrepreneurs is facing such a lot of troubles because of non-availability of primary centers in rural areas for growing us of a like India. lack of training, financial issues, insufficient technical and conceptual ability it is too tough for the agricultural marketers to stabilize industries inside the rural regions. This paper finds out the opportunities and challenges for the potentiality of Rural advertising. keywords: Entrepreneurship, Rural Sustainable improvement, technology, constraints, rural communities, insufficient, conceptual ability, potentiality

Entrepreneurship, Rural Sustainable improvement, technology, constraints, rural communities, insufficient, conceptual ability, potentiality

"A STUDY ON OPPORTUNITY AND CHALLENGES FOR RURAL MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.f243-f246, July-2022, Available :http://www.jetir.org/papers/JETIR2207534.pdf

"A STUDY ON OPPORTUNITY AND CHALLENGES FOR RURAL MARKETING IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppf243-f246, July-2022, Available at : http://www.jetir.org/papers/JETIR2207534.pdf