• Parveen Kumar
• Pawan

The Indian retail industry has strong linkages with the economic growth and development of an economy. India’s large and aspiring middle class of nearly 300 million individuals want products that are value-driven. The country’s 500 million youth have high disposable incomes that have resulted in huge demand for products. The Indian retail sector accounts for over 20% of the country’s GDP. Indian retail is evolving from the brick and mortar model to adopting digital technology for connecting with consumers. Indian retail is undergoing a saga of sea changes with evolutions and revolutions from e-commerce, and m-commerce to drones. This provides a great opportunity for retailers to embrace technology and to go beyond the expectations of the consumers. Digital technology will be a game-changer and it is for the retailers to understand these trends and leverage them. The present paper focuses on the retail Journey of India starting from retail 1.0 to retail 4.0 and also studies the current trend and technology in retail.

Organised retail, Retail 4.0, Public Distribution System

"RETAIL 1.0 TO 4.0: RETAIL JOURNEY OF INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.f342-f349, July-2022, Available :http://www.jetir.org/papers/JETIR2207546.pdf

"RETAIL 1.0 TO 4.0: RETAIL JOURNEY OF INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppf342-f349, July-2022, Available at : http://www.jetir.org/papers/JETIR2207546.pdf