• MS. SUPRIYA

Today, we are living in the age of web based or online marketing, which is additionally called internet marketing, includes utilization of intuitive, virtual spaces for advancing and selling services and products. As a matter of fact, newly coordinated, web-based communication technologies and innovations which have added to the restructuration of major financial services including marketing sector. Therefore, being cost effective, adaptable, quick and enjoying the worldwide reach, web advertising has achieved various incredible business gains in the global economic scenario. However, this newly adopted technology has also some demerits, for example: lack of individual contact, security and privacy, and so on which ought to be considered for. In the new era of globalization, online marketing is playing a vital role in making great relations with clients for the introduction of new products or services. Here, it is noteworthy that online marketing is based on the uses of different techniques, such as e-mails, telephones, job fairs, and other effective techniques in order to directly communicate with clients by being very flexible and very easy to make easily accessible in the perspective of immediate feedback. Keeping the above facts in view, the growing importance of online marketing is an interesting field for researchers. The present research paper makes a review of different aspects of online marketing including an analysis of some positive impacts of direct marketing in the present global economic scenario

Online Marketing, Digital Marketing, E- Marketing, Globalization

"ONLINE MARKETING: A STUDY OF KEY ASPECTS IN THE PRESENT GLOBAL SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 7, page no.g29-g35, July-2022, Available :http://www.jetir.org/papers/JETIR2207605.pdf

"ONLINE MARKETING: A STUDY OF KEY ASPECTS IN THE PRESENT GLOBAL SCENARIO", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 7, page no. ppg29-g35, July-2022, Available at : http://www.jetir.org/papers/JETIR2207605.pdf