• Oumar Abakar Mahamat
• Dr. B. PRAJNA

As the dominance of digital advertising is increasing at a pace, Customers are getting engaged with digital advertising more and making use of digital devices to spend the maximum of their time. Digital advertising can be a very effective, efficient, and helpful tool for the growth of a start-up or business. The digital advertisement in N’djamena (Chad) is less well known and the status is not known by many people and companies. There is less awareness and information about the role of digital media in the selection of a company's products and services. The study was conducted in N’Djamena, which is the capital of the Chad Republic. Descriptive research methods and random sampling methodology were used in this study. Furthermore, a structured questionnaire was constructed for the data collection. A total of 114 questionnaires were distributed in the study. SPSS was used for data analyses. The result indicates that digital advertising plays a critical role in boosting business in the N’djamena city.

Times New Roman (Headings CS)

"The Effect of Digital Advertisement on Improvement of Business in N’djamena –Chad”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 8, page no.e206-e218, August-2022, Available :http://www.jetir.org/papers/JETIR2208425.pdf

"The Effect of Digital Advertisement on Improvement of Business in N’djamena –Chad”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 8, page no. ppe206-e218, August-2022, Available at : http://www.jetir.org/papers/JETIR2208425.pdf