• Dr D Sanjeeva Rao

Agriculture has been the primary sector of Indian economic system. It is the main source and livelihood for the majority of population of our country .The current agricultural policy of the country is to increase agricultural productivity Agricultural inputs and related services are the basic requirements for agricultural sector. Raising the productivity of the crops, vegetables, and livestock depends on the quality of agri- inputs. Agribusiness is expected to be booming sector in the next decades. Agri-inputs sector consists of businesses that supply farm inputs such as fertilizers, pesticides, farm machineries, etc. An efficient delivery system marketing strategy for agricultural inputs and services play a pivotal role in the agricultural produce. Farmers and Agri-input dealers are experiencing difficulties in accessing and supplying the agri- inputs. The challenges faced by farmers in accessing the agri- inputs are mainly due poor distribution system in country. The timely availability of quality agri- inputs is very much essential if we want higher agricultural growth. The study tries to explore the existing marketing distribution network of gri- inputs and dealers in the select district of Telangana State. The paper highlights the recent changes that are happening in the Agri-input marketing.

Key words: Agri-inputs, Chemical fertilizers, bio-fertilizer, tractors, seeds

"Sustainable Marketing of Agricultural Inputs - A Study of Medchal Malkajgiri District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.b309-b312, September-2022, Available :http://www.jetir.org/papers/JETIR2209138.pdf

"Sustainable Marketing of Agricultural Inputs - A Study of Medchal Malkajgiri District", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppb309-b312, September-2022, Available at : http://www.jetir.org/papers/JETIR2209138.pdf