• Akshay Rangrej
• Dr. Rashmi R. Hunnur

This project deals with “A study on Customer Perception towards Branded Shirts in Bagalkot”. As in this competition era, from business point of view, we must be aware about what a consumer expects from a company. We should have the customer database if we want to stay in the market and to develop a competitive edge in the market. After conducting this research study we must be able to understand what customers want from a brand, what are the factors which force them to buy branded apparels. By studying these, company can formulate the strategy as per the customer needs & deliver them the products which customer wants from the brand, The main purpose of the presented study is to find out the awareness of the branded shirts, the most preferred brand among various age groups and factor influencing customer while buying branded shirts in Bagalkot city. Empirical findings are calculated using survey technique with a 100 respondents in Bagalkot city. Primary data was collected through structured questionnaire and Interaction with the employees & manager of the brand outlets, the secondary data was collected from the Brands official websites, literatures reviews & from published data. The study ravels that Peter England and Raymond’s are the top brands preferred by the respondents it is clear that most of the shoppers of branded shirts where highly influenced by the factors such as color, design, price etc. And the study reveals that majority of the respondents belongs to the age group of 16 to 26 are preferring Peter England brand.

Brand, Branding, Customer Perception, Awareness, Price

"A Study on Customer Perception Towards Branded Shirts : Empirical Investigation in Semi Urban ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.b728-b740, September-2022, Available :http://www.jetir.org/papers/JETIR2209190.pdf

"A Study on Customer Perception Towards Branded Shirts : Empirical Investigation in Semi Urban ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppb728-b740, September-2022, Available at : http://www.jetir.org/papers/JETIR2209190.pdf