• Surbhi Varshney
• Sanjay Singh Khatri

Post-pandemic, the world has started looking towards Ayurveda for treatments to restore the wellness of their citizens because of the lack of permanent cures for chronic diseases and immunity-destroying side ef ects of conventional medicines. Ayurveda is becoming more popular and well-known. Ayurveda is a life science that emphasizes a holistic approach to health and tailored medicine. It has a high potential for treating chronic diseases, geriatric health issues, and promoting health and well-being. The fundamental reason for Ayurveda's appeal is the method of treatment. Ayurvedic medicine, unlike other kinds of medical practice, is not limited to a single disease or diseased part. Instead, it focuses on holistic healing of the body as a whole. The Ayurvedic methods of therapy are catching everyone’s imagination faster than ever and promise to be the next big thing in the medical and wellness industry. Post-pandemic trends suggest that raising awareness concerning a healthy lifestyle and increasing preference for natural products with no side effects have led to the expansion of the Ayurveda market, that too globally. A significantly large share of this market would be centered in India being the origin of Ayurveda. The reason for this renewed interest in herbal products is attributed to the ever-increasing evidence of the harmful side effects of modern synthetic products. Hence, scientific knowledge of Ayurvedic medicines has to be transmitted systematically to provide consumer satisfaction. Ayurveda has a brilliant future in India as a business proposition due to the ever-increasing global demand for natural medicines and therapies in the post-pandemic era. The increase in research and development activities on ayurvedic medicines have enhanced the marketing prospects in the field of Ayurveda. Validation and standardization of existing ayurvedic medicines and development of new product categories in the market is its primary focus.

Post-pandemic, Ayurveda, side effects, healthy lifestyle, Ayurvedic medicines

"Marketing Prospects of Ayurvedic Medicines and Products in India in the Post pandemic era", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 9, page no.f122-f125, September-2022, Available :http://www.jetir.org/papers/JETIR2209536.pdf

"Marketing Prospects of Ayurvedic Medicines and Products in India in the Post pandemic era", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 9, page no. ppf122-f125, September-2022, Available at : http://www.jetir.org/papers/JETIR2209536.pdf