• A.Deepa
• Dr.A.Elangovan

Today's market is very vibrant. particularly the online marketing is very big role in Indian market industry .consumer or customer is backbone of today’s marketing the critical situation most of the people are prounced the word of online and offline. The Online shopping means a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. (Michael Aldrich).offline shopping means this is a shopping process, wherein consumers purchase their desired products and brands by visiting a store. It can be any local stores nearby, or a big departmental store, like Big Bazaar, Spencer, and other. Objective of the study to determine the conceptual framework of the study. This research methodology consists of only secondary data. So concluded that based on the theoretical concept the online and offline shopping is very important role on today’s market.

Marketing, shopping, Online, Commerce, and Consumer

"Conceptual Framework on Online and Traditional Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 10, page no.c350-c359, October-2022, Available :http://www.jetir.org/papers/JETIR2210245.pdf

"Conceptual Framework on Online and Traditional Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 10, page no. ppc350-c359, October-2022, Available at : http://www.jetir.org/papers/JETIR2210245.pdf