• PAWAN

Employer branding is the process of: • Positioning or promoting an organization • To a desired group of talent/professionals • As an employer of choice Brand Vs Employer Brand: In reality, a company only gets to have one brand. It’s not as if you can have a consumer brand that targets consumers, an employer brand that targets employees, an investor brand that targets investors, and a vendor brand that targets vendors. We don ‘t isolates our opinion of a company as an employer from our opinion of it as a product maker or service provider. Not surprisingly, employee loyalty and customer loyalty are highly correlated. It only makes sense to think of the brand holistically. Studies show a high correlation between consumer ‘s admiration for a company‘s product and their willingness to work for that company and vice versa. Since there‘s only one brand for many targets, every department from HR to PR is thus, a stakeholder in your brand. They all have a responsibility to hold up their part of your company‘s reputation and their cohesion are critical. We can’t has the HR people scurrying around building a brand that clashes with what the marketing people or the PR people are doing.

MARKETING , TECHNOLOGY , INNOVATION

"A STUDY ON THE EMPLOYER BRANDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.d113-d116, November-2022, Available :http://www.jetir.org/papers/JETIR2211316.pdf

"A STUDY ON THE EMPLOYER BRANDING", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppd113-d116, November-2022, Available at : http://www.jetir.org/papers/JETIR2211316.pdf