• Bedilu Alemayehu(MPH)
• Demeke Asefa (MD., MA)
• Zelalem Adugna (Msc.)
• Sofonias Getachew (MPH)
• Amsalu Bekele(MD),Aschalew worku(MD)

Background: Tobacco use is the most known addictive habit all over the world. These substances are the known cause of or predispose to several diseases mainly cancers. The uses of these substances are now spreading in Africa and Asia and it has emerged as the major public health problem in developing countries.Television shows, movies, internet, magazines, music videos and other entertainment media can impact tobacco use positively and negatively. Perhaps the most intensively studied medium is cinema. Mostly Direct advertisement is banned in almost all World Health Organization countries. Objective: This study aims to assess the tobacco images, in Amharic video films in Addis Ababa, Ethiopia. Design: Ten minute interval content analysis of tobacco use verbal, text and imagery information on the top 30 Amharic video films released on cinema and uploaded in You Tube channel from January 1 2018 to December 31 2018 was conducted. Mesurments: Occurrence of any tobacco content, tobacco use, implied use, paraphernalia, tobacco branding. Findings: 141 (18.2%) frequencies of tobacco image appeared. The types of tobacco viewed were cigarette 105 (75%), Shisha 16 (11.4) and others(any tobacco and related products) 19 (13.6%). The brand of tobacco that appeared was Niyala 10 (55.6%). Marlboro 8 (44.4%). Conclusion: Movies contribute to indirect tobacco use promotion, FMOH(Federal Minstry of Health) and EFDA (Ethiopian Food and Drug Administration) with all relevant stakeholders should restrict tobacco and tobacco related information in films to prevent the youth from tobacco use exposure.

tobacco images, entertainment media, films and public health, Ethiopia

"Assessment of tobacco images in Amharic movies in Addis Ababa, Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.d740-d747, November-2022, Available :http://www.jetir.org/papers/JETIR2211400.pdf

"Assessment of tobacco images in Amharic movies in Addis Ababa, Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppd740-d747, November-2022, Available at : http://www.jetir.org/papers/JETIR2211400.pdf