UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 9 Issue 11
November-2022
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

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Published Paper ID:
JETIR2211419


Registration ID:
504793

Page Number

e63-e72

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Title

social media marketing and its impact on customer purchase preference

Abstract

Social media has become a very important platform on every individual’s life where one can share his/her experience, suppositions, and sentiments with others. The democratization of data through social media has undergone huge changes thus influencing the buying behavior of purchasers. Shoppers' network in a wired and online world permitted them to have a deep understanding of the items and administrations they need especially for understanding the customers in terms of their accessibility, cost, area and the craving ascribes. Social media marketing has turned into an indistinguishable aspect of human existence. It permits the clients to impart straight forwardly, about different items/administrations with their companions. This is only a substitution of verbal communication, which place an essential job and least expensive approach to marketing item in conventional advertising. The other significant and extraordinary component of social media marketing is promptness, which enables the clients to approach straight forwardly with the finance managers or the person dealing with money. It is useful to both money managers and clients for sure as they can get the arrangements in place without any major hurdle. The money managers can keep a sound connection with the clients effectively as they are answering their inquiries right away without any intermediaries. It is only client relationship which is on the board and another essential component which is widely being promoted. This multitude of highlights will impact the clients a ton in settling on their buying or purchasing choices. Client conduct is the investigation of when, why, how, and where individuals do or don't buy item. It mixes components from brain science, humanism, social humanities and financial aspects. It endeavors to comprehend the purchaser dynamic interaction, both separately and in gatherings. The purchase motive of a client is an evergreen advertising idea in spite of the fact that various research has been done on the subject over the recent years. It would be an embellishment, assuming we say without covering this idea no promoting reading material will finish, that is the meaning of this specific idea. One can't envision a marketing book without observing an idea of client buying expectation. Generally a client buying goal is affected by a bunch of inner and outside factors like social, efficient or monetary, social, segment, mental and obviously private elements. These days due to web based promotion, social media marketing, computerized advertising are trendy expressions and unequivocally affecting the client conduct and in pursuing purchase decisions consequently. This paper makes an attempt to understand the buyer behavior and the significance of social media marketing on electronic, verbal, vendor made data, purchasers' apparent quality, and clients' apparent gamble through the data obtained.

Key Words

Keywords: Social Media marketing, customer purchase intention, Purchase decisions, Social media, electronic word of mouth, and consumers' behaviors.

Cite This Article

"social media marketing and its impact on customer purchase preference", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.9, Issue 11, page no.e63-e72, November-2022, Available :http://www.jetir.org/papers/JETIR2211419.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"social media marketing and its impact on customer purchase preference", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.9, Issue 11, page no. ppe63-e72, November-2022, Available at : http://www.jetir.org/papers/JETIR2211419.pdf

Publication Details

Published Paper ID: JETIR2211419
Registration ID: 504793
Published In: Volume 9 | Issue 11 | Year November-2022
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.32230
Page No: e63-e72
Country: chikmagalur, karnataka, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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